Save thousands on your energy bills & reduce your carbon footprint

EMMA AI is a unique Artificial Intelligence (AI) platform that monitors energy consumption across your sites, pinpointing exactly where savings can be made.

EMMA AI Robot Emma sat

New success story

William Hill return over £1m in savings

We were absolutely amazed at the savings the platform was allowing us to make in practically no time at all, and across a reasonably small number of our shops. The data we were able to look at early in the project gave us the confidence to move quickly to rolling the platform out across all our locations. We all know that energy prices have been heading north for the last 2 years by huge amounts and so to see savings of this size is unbelievable really!

Matt Drewett

Global Procurement, William Hill

Are you

… managing an estate with multiple sites?
… seeing your energy bills continue to rise?
… committed to reducing your carbon footprint?
… looking to save money across your business?

Absolutely no investment required

EMMA AI analyses data that you already have in your business to pinpoint exactly where energy is being wasted across all your sites, advising your people directly how to fix it quickly – saving your business energy & thousands of pounds every year!

No Switching suppliers

We work to reduce the amount you are spending with your existing energy suppliers. No changes to contracts and absolutely no need to switch.

No capital expenditure

EMMA AI operates in the cloud and therefore has no upfront capital investment. Instead, we charge a monthly, per-site fee to access the platform.

Nothing to install

EMMA AI processes your existing meter data and so doesn’t require any additional hardware - although you can connect additional IoT devices if desired.

No increase in headcount

EMMA AI educates your site managers on how to reduce their spend directly, creating an army of Energy Managers across your entire business with no increase in people.

UK businesses spend around £24 billion a year on energy. With most wasting between 20-40%, the UK could be saving up to £9 billion every single year!

What is EMMA AI?

EMMA AI is a unique Artificial Intelligence (AI) platform that measures energy consumption across your individual sites, pinpointing exactly where money is being wasted and taking proactive measures to reduce the waste - all without having to install a single piece of equipment!

The platform uses machine learning technology to analyse the half-hourly meter data that your energy supplier can supply and learn how each of your sites is using its gas and electricity. As soon as EMMA AI identifies an issue, the platform advises your on-site management teams of the problem directly and offers them advice on how to fix it. It effectively creates an army of energy managers across your business.

EMMA AI application screenshot

How does EMMA AI work?

EMMA AI becomes your digital Energy Manager, sitting in the background, constantly monitoring so it can email your staff as soon as it sees anomalous use of energy, advising how to fix it so that you’re constantly saving money and reducing your CO2 emissions. Setup is extremely simple, and requires nothing more than the half-hourly meter data that you will already be receiving from your current energy supplier. Once EMMA AI has this information, it uses a range of intelligent algorithms and machine learning to process your all your site data in real-time, allowing it to spot issues as they happen.

Importantly, you don’t have to rely on logging into the platform! Instead, EMMA AI lets each of your locations know of problems (and how to fix them) directly via a simple, human-readable email. Once your site managers receive this information, they can act on it and then simply reply to the email to let EMMA AI know what the outcome is.

Connect the meter data for your individual sites

EMMA AI takes a digital data feed directly from your existing energy supplier and extracts half-hourly readings to understand at a granular level how each of your sites is using its energy.

Leave Emma AI to process your data in real-time

Energy usage by site is ingested from your supplier and combined with other data using our proprietary AI engine to form a unique view of every location and immediately spot issues.

Get actionable notifications sent direct to your managers

Energy issues identified by EMMA AI are sent via email directly to your site managers, with recommendations in clear, concise English of what they need to do to fix the problem and prevent a repeat.

Staff can take immediate action and save money

On-site staff can use the clear advice and instructions sent to them to take immediate action and prevent future energy wastage without any need for input from head office or senior management.

Although EMMA AI sends its advice and instructions directly to your site managers, head office staff or senior management have complete admin access to the platform, allowing them to review every site within the estate at any time, seeing what problems have been identified, the resolutions proposed and if these have been acted on by the local teams.

Plant sprouting from the soil

Significantly reduce your emissions

EMMA AI saves you money from day one by reducing your energy consumption and spend, which means what is good for your pocket is also good for the environment. Every single EMMA AI customer is seeing dramatic savings from day one – for example, Betfred have reduced electricity spend equivalent to over 130 tonnes of CO2e per year!

EMMA AI is constantly learning …

EMMA AI is a genuine Artificial Intelligence platform that is constantly learning from a range of inputs and applying that learning to its algorithms to improve its knowledge and recommendations.

The only essential data that EMMA AI requires is your existing half-hourly energy data feed, which we get from your energy supplier. On top of this, EMMA AI will use data based on site locations, current weather, time of day, site profiles and even anonymous data from similar sites to build a complete picture of what ‘normal’ energy usage should look like for each and every site location.

In addition, EMMA AI has the capability to accept data feeds from 3rd-party systems via our industry-standard API and can additionally accept data from a range of Internet of Things (IoT) devices if you have them installed across your site locations – although these are not required!

EMMA AI data sources

Actionable notifications

EMMA AI doesn’t just spot where energy is being wasted, it acts on the information immediately by sending email notifications directly to your managers on-site.

Using sensible, human language, EMMA AI will let your people know what happened and present ideas on how they can prevent it happening again without them needing to login to any systems.

Once they’ve rectified the problem, they simply reply to the email with the actions they took and EMMA AI extracts the information and closes down any tickets that were raised.

With EMMA AI you effectively create an army of energy managers across your business!

EMMA AI email notification on an Apple iPhone

Why do you need EMMA AI?

EMMA AI requires no upfront investment or capital expenditure, meaning that the energy savings you start to make from day one are just that … savings. Our customers typically find the cost of EMMA AI is equivalent to less than 2% of their energy spend, with total savings in year one often exceeding 10% of their energy spend on a site-by-site basis. A figure that only grows from year two onwards.


The cost is generally less than 2% of energy spend


Typical year-one savings on your energy bill


Percentage of customers that renew after year one

3D render of electricity meter

Make your meter data work for you

Most meters send data to your energy provider on a half-hourly basis. If your sites have both electricity and gas, then this is equivalent to over 35,000 individual readings every single year! With this amount of data, it’s simply impossible for manual analysis to discover where your problems lie, which is where a platform like EMMA AI really comes into its own.

Betfred logo

When I heard about EMMA AI, I honestly thought it was another gimmick, but the team at Optimal Monitoring have proved to be honest and easy to work with, delivering on their promise to make us great savings. You have got to love a product that does that.

Fred Done

Owner and Founder, Betfred

White calculator

Ready to see how much you could save?

EMMA AI requires no upfront capital outlay, meaning you start to save from day one. To see how big your savings could be, we’ve put together a simple online Return On Investment (ROI) calculator.

Take 5 minutes to read our latest insights

2024 Retail Energy-Saving Trends

2024 Retail Energy-Saving Trends

2024 Retail Energy-Saving Trends Innovations for a Sustainable FutureAs we step into 2024, retail businesses are increasingly focusing on...

[el_modal_popup modal_id=”roiPopup” trigger_type=”on_page_load” trigger_delay=”10000ms” re_rendering=”off” close_on_esc=”on” modal_title=”Ready to see how much you could save?” show_footer=”off” modal_content_type=”layout” modal_content_layout=”119″ modal_bg_color=”#000000″ modal_close_icon_color=”#FFFFFF” disabled_on=”on|on|on” _builder_version=”4.22.1″ _module_preset=”default” modal_title_text_text_color=”#FFFFFF” disabled=”on” global_colors_info=”{}” _i=”2″ _address=”″ /]